WANG YEFAN

Inside your heart, outside the world.

One demo software I developed before

The software is called magical diary. Beside the basic functions involved in the ordinary notepad software, this software contains a voice recorder, a music play module and a calendar control.

Main Interface:

1.    System: has 3 sub-menu selections, which are new file, save and quit.

2.    Help: has 2 sub-menu selections, which are help and about. It is used to show the version information and give users guidance.

3.    Function: currently provides one function module that is recording module. Click the sub-menu (Recording Module) can call the recording dialog.

4.    Font: provides a font change system.

5.    View: enables users to check the history diary files. Click the sub-menu (History) will call the history management dialog.

6.    Shortcut Toolbar: includes create new files, save files, open files and help.

7.    Calendar Control:  provides an easy way to mark the date.

8.    Climate Additional Information: Users can freely choose the climate description of each day.

9.    Week Additional Information: Users can select the week information of the day.

10.  Text Edit Area: This is where users can write new files and view the specific contents of the history.

11.  Music Control: This module is just like a small simple music player.

Recording Module:

1.    Audio device: Select the audio device

2.    Visual Window: The window to show spectrogram

3.    Sound tracks : Select sound tracks: Monophony, Stereo, Alone (Left, Right)

4.    Save File: File format selection when saved : Wave or Mp3

5.    Record: To record a new audio file

6.    Stop: Stop recording and save automatically

7.    Audio signal input modes selection: Microphone or Line Input

8.    Close: Close the dialog and quit the application

9.    Play: Play the audio files

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My charcoal work 2

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My charcoal work 1

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Reflective Level (part1: Theories and Concepts)

What is reflective level about?

    “Reflective design covers a lot of territory. It is all about message, about culture, and about the meaning of a product or its use. For one, it is about the meaning of things, the personal remembrances something evokes. For another, very different thing, it is about self-image and the message a product sends to others.”

—– DONALD A.NORMAN, EMOTIONAL DESIGN

How can we understand reflective design?

Not like the levels visceral and behavioral that are all about “now”, reflective level extends much longer— through reflection you remember the past and contemplate the future, therefore, reflective design is about long-term relations, about the feelings of satisfaction produced by owning, displaying, and using a product. A person’s self-identity is located within the reflective level, and here is where the interaction between the product and your identity is important as demonstrated in pride (or shame) of ownership or use.

It is only at the reflective level that consciousness and the highest levels of feeling, emotions, and cognition reside. It is only here that the full impact of both thought and emotions are experienced. At the lower visceral and behavioral levels, there is only affect, but without interpretation or consciousness. Interpretation, understanding, and reasoning come from the reflective level.

Of the three levels, the reflective one is the most vulnerable to variability through culture, experience, education, and individual differences. This level can also override the others. There is one other distinction among the levels: time.

People’s increasing needs:

The left part is Maslow’s hierarchy of needs which lists from the basic physiological need to the high-level need self-actualization. The right part is about the needs for what people expect from the products, from functional to pleasurable.

As we can see , people’s needs are increasing and expanding step by step, level by level. Thus people are more satisfied if their deeper needs being met.

Why we need reflective design? 

  • Reflective design can meet the higher level of people’s needs, which can evoke and satisfy people’s deep emotions
  • Reflective design can help keep long-term passionate users
  • Make products great rather than ordinary

Something that we should keep in mind for the reflective design:

  • Design for culture
  • Design for people
  • Transform the focus from products to service, from quality to experience.
  • Explore the potantial meaning of the objects and the relationships between the user and product.
  • Make people feel in control and empowered
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Emotional Design

Emotion influences how people feel, behave, and think when experiencing designed objects, services, and events. Currently, methods such as human centered design and participatory design are used to create emotional designs.

Emotional Design is both the concept it represents and the title of a book by Donald Norman. In the book, Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world and articulates the profound influence of the feelings that objects evoke. Actually, new research on emotion and cognition has shown that attractive things really do work better, that is why as the designers, we should pay more attention to the emotional levels.

There are three levels at play in emotional design: visceral, behavioural, and reflective.

“Visceral design is what nature does,” says Norman, and he reckons it’s “biologically prewired”. Visceral design is about how things look, feel and sound.

“Behavioural design is all about use,” says Norman. “Appearance really doesn’t matter: performance does.” This is the area where The Design of Everyday Things was a huge success. Behavioural design is about getting products to function well, and about making that functionality easily accessible.

“Reflective design is about the meaning of things,” says Norman. “It’s about message: what does using this product say about you? It’s where your self-image is. It depends on your age, background, culture.” The reflective level is where things like brand image and marketing come into play, selling products not on their functionality but on the meaning of the things or the relationships between things and users.

In short, the visceral is what something looks like, the behavioural is how it works, and the reflective is what it means to you.

You can view this book online: http://books.google.ie/books?id=h_wAbnGlOC4C&printsec=frontcover&dq=emotional+design&hl=zh-CN&sa=X&ei=5qJvT-fHOsm3hAeC0sWnBw&ved=0CCoQ6AEwAA#v=onepage&q=emotional%20design&f=false

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